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Our offices are located in downtown Champaign in the old Surface 51 building south of Champaign Surplus and just north of the intersection of Springfield and Neil:

309 S Neil St., Champaign, IL 61820-3169

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Beck's Hybrids Website

Beck's Hybrids Website

  • 2013
  • Blog
  • Development
  • In-Depth
  • Mobile

Beck's Hybrids is the largest family-owned, retail seed company in the United States, serving farmers in Indiana, Illinois, Ohio, southern Michigan, western Kentucky and Tennessee. They provide high yield corn, soybeans, wheat and elite alfalfa.

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website design, development and codingthe problem

In addition to a fresh, new look, Beck's Hybrids needed a website that they could update in-house. Their existing website was built without the use of a content management system and didn't allow for simple additions such as a blog.

Other website goals included integration with their product and yield data, improved search engine optimization, a mobile-adaptive user interface, blog functionality, and an improved product catalog display.

The Solution

Accuraty built a custom theme for the new and improved Beck's Hybrids website based on the client-provided mockups. In addition, Accuraty made use of a combination of pre-existing and custom Dnn modules to build photo galleries, a blog with social media integration, an improved searchable product catalog with map interface, an improved zip code-searchable yield data map. Building on the Dnn platform allowed for built-in improvements in search engine optimization (SEO). This also allowed for simple integration with their existing databases for products and yield data.

Beck's Hybrids Yield Data Map
Beck's Hybrids Blog
Beck's Hybrids Product Catalog - Map View

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