Our offices are located in downtown Champaign in the old Surface 51 building south of Champaign Surplus and just north of the intersection of Springfield and Neil:
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Phone: (217) 531-2966 • Fax: (866) 298-5499 General Inquiry: info@accuraty.com Support request: support@accuraty.com
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Beck's Hybrids is the largest family-owned, retail seed company in the United States, serving farmers in Indiana, Illinois, Ohio, southern Michigan, western Kentucky and Tennessee. They provide high yield corn, soybeans, wheat and elite alfalfa.
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In addition to a fresh, new look, Beck's Hybrids needed a website that they could update in-house. Their existing website was built without the use of a content management system and didn't allow for simple additions such as a blog.
Other website goals included integration with their product and yield data, improved search engine optimization, a mobile-adaptive user interface, blog functionality, and an improved product catalog display.
Accuraty built a custom theme for the new and improved Beck's Hybrids website based on the client-provided mockups. In addition, Accuraty made use of a combination of pre-existing and custom Dnn modules to build photo galleries, a blog with social media integration, an improved searchable product catalog with map interface, an improved zip code-searchable yield data map. Building on the Dnn platform allowed for built-in improvements in search engine optimization (SEO). This also allowed for simple integration with their existing databases for products and yield data.
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